In this episode of The Responsive Lab, Carly and Scott sit down with Chad Paris, Principal and CEO of Parisleaf, a branding agency that helps nonprofits fund progress by branding major fundraising campaigns. Chad has spent nearly two decades advising mission-driven organizations through comprehensive campaigns, and he brings a rare combination of strategic depth and candor about where the philanthropic sector is headed.
You'll hear about: • What separates wildly successful campaigns from ones that simply meet their goal, including the four-part framework Chad uses • Why donor fatigue is more often caused by a lack of meaning than by being asked too often, and what that distinction means for how you steward your donors • How campaign branding shapes the way donors feel about your organization for decades • The risk of over-relying on major donors • Why volunteerism is one of the most overlooked indicators of future giving • What nonprofit CEOs and chief development officers are wrestling with right now
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