We're back with Semia Dunn who first joined us on the BB podcast back in Episode 35, sharing how she bought a flower shop at 22 and later launched Flowers by Semia (which was later rebranded as SEMIA) and then The Floral Reserve, a wholesale flower company (built by a florist, for florists!). In this catch-up episode, Semia returns to reflect on what's changed and what hasn't. She talks candidly about growing her team, breaking into destination weddings, building a new e-commerce system for the wholesale business, and holding onto the values that got her here. It's a grounded, honest look at what scaling a floral business actually takes, and what stays the same no matter how big things get.
Join us as we chat with Semia about:
Growing The Floral Reserve from 1,200 to 3,200 square feet
How the pandemic accelerated shipping and shaped her wholesale business
Partnering with New York Flower Group to launch a new e-commerce web shop
Retaining employees long-term, including a 20+ year team member
Breaking into destination weddings
The logistics of traveling for weddings
Growing planner relationships and what percentage of business now comes from planners
Wholesale pricing, and educating florists on the true cost of flowers
Confidence and mindset shifts gained through experience
Current color palette and design trends in the industry
Revisiting her original definition of success from our interview years ago
This episode of the Botanical Brouhaha Podcast is brought to you by: Madrid Blooms
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