In this episode, we sat down with Bloom Trust Co and Circle member Shelley O'Neill, a former fourth-grade teacher turned florist who recently added a retail shop called Oyster Flower Co. to her existing wedding flower business in Annapolis, Maryland! Shelley walks us through what pulled her into CIRCLE (we talk more about that in the episode), what's kept her in Bloom Trust Co. for three years running, and together we break down exactly what's inside: the resource library, Office Hours, meetups, a private podcast called The Back Room, and the Flowering with Purpose grants.
If you're a florist (and it doesn't matter if you're a retail florist, wedding/event florist, or farmer florist), we built the BTCO community for you! We're in no hurry to expand it beyond the point where we know your name and your business model. We thrive on the connections and relationships built slowly with an attention to trust and accessible floral resources.
When you succeed, we all succeed! We firmly believe that. It's why we do what we do.
In this episode, we talk with Shelley about:
Her path from event planning to full-time floristry to opening Oyster Flower Co.
Leaving a career as a fourth-grade teacher for flowers
Opening a retail flower shop and finding the support of the BTCO community along the way
The real difference between CIRCLE (8-week deep dive, twice a year) and Bloom Trust Co. (year-round community)
The scope of floral resources inside Bloom Trust Co
How Office Hours work and why they're never recorded
The Flowering with Purpose grant and past recipients
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