Sarah Donjuan didn't set out to become a florist. In 2018, fresh out of business school and looking for a creative side hustle, she landed on a 1967 Volkswagen flower truck — and accidentally started a floral business with staying power in Atlanta. In this episode (Ep. 147), Sarah walks us through the full arc of JJ's Flower Truck and Shop: from a curtained kiosk at Ponce City Market to a 1,500-square-foot Dunwoody dream shop, and from a one-woman operation to a full, talented team. She's honest about the highs, the lows, and everything in between — including what it really takes to build a business that can run without you.

Join us as we chat with Sarah about:

  • Starting a business with no industry experience and a "figure it out" mindset
  • Growing from a pop-up model to a brick-and-mortar shop
  • Listening to customers to decide what to offer next
  • Building and sustaining a team — hiring, firing, and building culture
  • Launching national flower shipping
  • Competing with large floral brands in the online marketplace
  • Balancing entrepreneurship with marriage and children
  • The long-term vision: satellite shops in Chicago, LA, NYC, and Austin
  •  

Connect with JJ's Flower Shop:

You can find show notes and more episodes of The Botanical Brouhaha Podcast at botanicalbrouhaha.com, and you can find Amy on IG at either @botanicalbrouhaha or @bloomtrustco and Natalie at @hey.nataliegill or @native_poppy

This episode of The Botanical Brouhaha Podcast was produced by Joel McGee. Original music by Landon McGee.

 

Rss Apple Podcaster
Podden och tillhörande omslagsbild på den här sidan tillhör Amy McGee. Innehållet i podden är skapat av Amy McGee och inte av, eller tillsammans med, Poddtoppen.