Alex Vaughan of FLWR Shop in Nashville built her shop with her partner Quinn from nothing — no family money, no connections, just a rented house, a second mortgage, and a vision for what a flower shop in Nashville could be. In Episode 150, she traces the wild, winding path that took her from a hippie commune in the forest to a flower shop in Boston to celebrity orchid maintenance in LA, and eventually to the city she now calls home. We talk about what it actually took to open a shop, survive a tornado in March 2020, and come out the other side with a business — and a life — she's genuinely proud of.
Join us as we chat with Alex about:
Growing up in Miami with zero exposure to flowers
Falling in love with flowers at a tiny flower shop
Seeing a peony for the first time
Working her way through flower shops in Boston, LA, and New York
Meeting her partner Quinn through a shared courtyard
Why they chose Nashville
Moving to Nashville with $3,000 in a shoebox
Opening their first shop: a Victorian four-square in East Nashville
Renovating a shop while living upstairs
Building a brand, not just a flower shop, in a city that didn't yet have one like it
Losing visibility after losing their retail location to a tornado
Why physical presence matters for a flower business more than most people think
Letting go of weddings and why that was the right call
Why running events and retail simultaneously is really running two different businesses
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