Today I'm speaking with Vincent Dickie, who helps coaches and therapists create a
more profitable online business. We're talking about a super interesting topic, and that is the dreaded P-word - positioning.
It can seem like a scary proposition to put your stake in the ground and say "this is who I serve", because it feels like you're turning away work. But as Vincent details in this episode, it's a fear worth getting over, and the benefits are endless.
In this episode we cover:
How Vincent went from the business world, to the health and wellness space, and back to business (and why)
Why it is so important to position your business within a certain niche
A 3 step process to define your ideal client
How to overcome the mindset that your are "alienating" other clients who aren't in your niche
How to make yourself referral-worthy by focusing and specializing
Why you won't get bored by just focusing on one specific niche
How do you test your audience, and whether you're a good fit for them?
Where do you start with positioning once you've decided on your niche
How positioning affects your pricing and how much people value your services
