Today I'm speaking with Tom Casano of Sure Oak SEO. Tom is incredibly knowledgeable when it comes to the black box that is Google and search engine optimisation. We get super tactical in this episode and uncover a lot of the hidden mysteries in regards to SEO.
From on-site SEO, to content creation, to link building, to outreach - we cover it all. Specifically, we talk about a case study where Tom took a site from zero to 20,000 organic visitors using strong SEO. This is a good one for anyone interested in SEO!
In this episode we cover:
What Google is looking for when they determine how to rank your site
How to build links back to your website, and what types of links you should look to build
The importance of relationships in SEO
Creating a value proposition to potential linkers
On-site SEO vs off-site SEO
Keyword research and discovery
Content - what's working and what's not
Long form vs short form content - what's working now
How Google is incentivised to keep things from you…
