The thinking behind, logistics and journey of Project Jacquard…
Dr. Ivan Poupyrev, Director of Engineering at Google, and Paul Dillinger Head of Design Innovation for Levi Strauss, join Stephanie Benedetto and Samanta Cortes on location at FIT for WEAR Conference. MouthMedia Network studios are powered by Sennheiser.
In this episode:
Building technology into a jacket
The move to put tech into both hard and soft goods
Power factory
How tech can be integrated into textiles that are flexible, stretchable, and can withstand the burning of denim during manufacturing process
Brands learning from each other
Trust between companies is critical
Corporate egos, understanding, admitting what you’re good and bad at, supplement deficiencies, finding right partner to fill deficiencies
Co-creation was a key word defining the Google/Levi Strauss relationship
The jacket was designed for use by urban cyclists, designed to improve your life when cycling
Explored opportunity for tactile interface without having to put screen in face
Now with product out there, how one uses the jacket is discovered and you can have more capabilities embedded, and amplify such as an interface with ride share
Actual product you can buy and try, buy from Levi’s store online (exciting because it is not in an electronics store, but instead in an apparel store)
Jacket takes the burden off of one device, consumer can avoid being orphaned by loss of one device, every object being able to have some function
Pricing reflects tremendous R& D that’s gone into it, but Levi’s has other jackets at a higher price point
Production supply chain, new considerations, but utilizing many standing resources and avoided disruption, ease of integration
IP protection, trusting suppliers
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