Setting the standard for both hand painting and computer aided design with The Style Council…
Joe Castaldo, President of The Style Council (the USA’s leading textile design and service studio), joins Stephanie Benedetto and Samantha Cortes in the MouthMedia Network studios powered by Sennheiser.
In this episode:
The way business keeps pace with the pace of changing fashion
How Castaldo’s background as a clothing designer provides value
The process creative people go through, travel, being able to look at every designer’s work, life, what’s in museums, and on the street, and bring it into what the Style Council does
Putting together trends, giving the intel to artists who will do the best with it
Predicting colors, palettes
Designing prints
Creating and impacting CAD software
Going back to handpainting, and how that helps with copyright concerns, products so different than others, and that luxury has expense
It is like a science project how dyes and heat react to fabrics, and how The Style Council is constantly pushing the envelope with what’s possible
Castaldo works with 4-5 people who have been there 36 years, and his sense of responsibility and obligation, like family,
The fight to be organic and natural given the cost
How working with designers can connect you to the world
Education vs. spirit of wanting to change the world
See omnystudio.com/listener for privacy information.
