Interactive fashion wearable technology brand…
Francesca Rosella (bio), Co-Founder and Chief Creative Director of CuteCircuit (a global leader in interactive fashion integrating new beauty and functionality through the use of smart textiles and micro-electronics), joins Stephanie Benedetto and Samanta Cortes on locations at the 2018 WEAR Conference at FIT.
In this episode:
How Rosella started working in the field in 2001
How people can use technology to connect with one another, express themselves
Creating the first fashion wearable technology brand in world
One of the first thing worked on was hug shirt, a t-shirt lets you hug someone over a distance, transferred in a hug message sent over mobile app
Why start with a hug?
Overcoming a disconnect between design and technology
How CuteCircuit did not want wires in garments
Pieces of fabric coated with nano-particals to be transparent and conductive
Exciting project with Mercedes, designing a pilot suit, sensors for emotions of pilot, lights up in response to sounds and other stimulus, played in theaters
What is the definition of “wearable”, must be a garment
The ability to have the same electronics in a bracelet as in your shirt
Must have fashion meet function
Washability issues
Sustainability considerations, recycling, use certified textiles, all electronics have restrictions of hazardous substances, and are all gold plated
Have recycling program, send back garment, and recycle components, and discount on new garment
Creating la ot of costumes for performers
The sound shirt that allows deaf people to feel vibration of instruments in a concert
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