050 – Julie Golden and Amy Adair of ADAY Clothing – Technically Conscious Clothing

Repurposing everyday clothing with one of a kind intelligent fabrics…

Julie Golden (Operations Manager) Amy Adair (Production) of ADAY Clothing (consciously designed clothing reinvented with technical fabrics) join Stephanie Benedetto and Samanta Cortes in the MouthMedia Network studios powered by Sennheiser.

In this episode:

• How ADAY Clothing was founded by Meg He an active runner  and Nina Faulhaber a competitive gymnast, different in everyday activities and clothing they wore at work
• Comfy, great for travel, filling void in market
• Sweat wicking, breathable , all stretchy, many are wrinkle resistant, all machine washable, making life easier
• Company started buying from stock fabric companies environmentally conscious, and eventually developed own fabrics as they’ve grown, which drape nicely, and polyester is recycled
• All about seeking fibers and fabrics that feel great or have properties they love, no internal R and D team developing fibers
• Aim to get the best of both worlds – performance and feel beautiful to touch
• An ethos of minimalism
• Using one fabric in a garment
• How the company doesn’t think in seasons, wanting clothing to be a staple worn multiple times a week for different purposes
• Creating a hero piece that can be worn over something else
• “Something borrowed shirt” the most popular item
• A color palette primarily of neutrals and blacks, navys, launching some greens
• As colors go in and out of seasons, that palette allows clothing to be more versatile despite trends, including whit
• Initial problems in construction were identified and solved by customer feedback
• Supply chain, some US, some internationally – criteria for choosing factories includes both technical and sustainability abilities
• Why ADAY started working with a Portuguese factory
• How design helps manage return rates
• New developments in new collection – “Experiments in Conscious Design” – focusing on working out how to optimize an improve the way they are designing
• A jacket made from 41 recycled plastic bottles
• Working with women doing amazing things like Britt Bergmeister. ODM/ODC (Off Duty Model, On Duty Citizen), and Summer Rayne Oakes, model and super environmental activist, who are using their platform for their efforts
• The company culture
• Moving from corporate America to a fashion startup
• Considering a one year rotation in London

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