488-Grieving Your Past Business in the GLP-1 Era with Hilary Kinavey

Everyone is making less money right now, and almost nobody is saying it out loud.

Hilary Kinavey has been doing weight-neutral work for twenty-five years. Right now, she is making less money. So am I.

In this conversation we name the shame underneath that, and the grief of watching the anti-diet movement lose ground to GLP-1 marketing.

Then we get practical. How to market without betraying your values. Why your email list is the one asset that actually belongs to you. What a lifestyle business looks like when you build it on purpose.

What you'll learn:

• Why weight-neutral clinicians are making less money right now, and what to do with the shame that comes with it
• How to market ethically in a landscape built on false promises
• Why personal branding is outperforming clinical content right now
• What a lifestyle business is, and how to build one that supports your life instead of consuming it
• What Hilary's Ember program is, and who it is for

Mentioned in the show:

Episode 227 with Dana Sturtevant, Center for Body Trust (2020). https://stephaniedodier.com/episodes/227-healthism-the-desire-to-be-healthy-gone-wrong-with-dana-sturtevant/

Hilary Kinavey website: hilarykinavey.com

Hilary Kinavey on Instagram: https://www.instagram.com/hilarykin

Hilary Kinavey on Facebook: facebook.com/people/Hilary-Kinavey/100000200748021

Center for Body Trust: https://centerforbodytrust.com/

Center for Body Trust on Instagram: https://www.instagram.com/center4bodytrust

Ember, Hilary's business container for clinicians. www.hilarykinavey.com/ember

Beyond GLP-1 series: program.stephaniedodier.com/beyond-glp-1

Non-Diet Coaching Certification: https://www.stephaniedodier.com/non-diet-coaching-certification/