Marketers know how to make a purchase easy, turn a choice into a default, and use social cues to influence behavior. What happens when we apply those same tools to ourselves?
Margherita Petrone, enterprise account director at Zappi, joins Gabriella Mirabelli to explore how consumer behavior principles can help us examine our routines and make desired changes easier. They discuss what calendars and spending patterns reveal about our priorities, when to add or remove friction, and how the people around us shape what feels normal. The conversation also considers when planning becomes a way to manage anxiety and why a habit deserves a review even when we have become very good at maintaining it.
From putting running shoes beside the bed to slowing down an impulse purchase, the episode offers practical ways to use skills marketers already have in their own lives.
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