Young consumers increasingly say they prefer shopping in physical stores. But that doesn't mean they're abandoning digital. MaryLeigh Bliss, chief content officer at YPulse, joins host Gabriella Mirabelli to discuss new research on how Gen Z, Gen Alpha, and millennials shop and manage money.
They explore why the mall comeback is more complicated than the headlines suggest, how young consumers move fluidly between online and in-person shopping, and why AI is becoming part of product research without taking over the purchase itself. The conversation also looks at mobile wallets, changing financial behaviors, and a persistent gender gap in investing.
For brands, the opportunity may not be choosing between physical and digital, but understanding how young consumers move between them.
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