Dr. Cody Coleman built the benchmarks that got rival AI labs and hardware makers to agree on how to measure machine learning performance. Now, as founder and CEO of Coactive AI, he's tackling a harder problem: teaching AI to understand content the way people do, not just tag it. Cody joins Gabriella Mirabelli to explain why general-purpose AI models fall short in advertising, how a benchmark like MediaPerf changes the game, and where human judgment must stay in the loop, no matter how sophisticated the system gets.

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