Young consumers can be tired of juggling streaming service subscriptions and still think the content is worth paying for. They can worry about social media and still use it to discover shows, encounter news, and decide which films deserve to be seen in the theater.
In this episode, MaryLeigh Bliss, chief content officer at YPulse, joins Gabriella Mirabelli to discuss research on entertainment and news among 1,500 consumers aged 13 – 39 in the US and Canada, plus a preview of their latest research into moviegoing trends. They discuss how TikTok and YouTube influence TV discovery, why getting news on social media does not necessarily mean abandoning established news organizations, and how costs shape Gen Z choices.
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