When the redesign of the 2026 national parks pass became a flashpoint, watercolor artist and ecologist Jenny McCarty noticed the uproar in her community — and used her art to do something about it.
What happened next landed her on Last Week Tonight, raised nearly $30,000 for parks conservation, and added thousands of names to her email list.
On this episode of The Art Biz, host Alyson Stanfield talks with Jenny about what she built ahead of time to take advantage of the spotlight.
Jenny reveals:
The Instagram exchange that told her a sticker could be something bigger
Why going viral would have landed nowhere without her business systems
The partnership that let her keep the project alive when she couldn't do it alone
Why every collaboration in her business now starts with a contract
What the numbers told her about where her time was actually worth spending
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