Search has changed, and Google's AI summary now bypasses your website to answer most questions before anyone clicks. SEO expert Meg Casebolt returns to The Art Biz to update what she shared in episode 222.
Artists can respond to the search evolution by considering these three levels on their site: their name and bio, their art, and individual images. Host Alyson Stanfield puts it to the test with a live search.
Meg reveals:
Why the decision now happens on the search page
What AI tools say when someone searches your name
The question that shows when a tool would recommend you
Why a bio in your footer works harder than it looks
Where poetry still belongs in your art descriptions
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