In this episode of The Art Biz, host Alyson Stanfield makes the case that a marketing plan doesn't have to be a spreadsheet full of self-imposed deadlines. She argues for routines over rigid plans, walks through three distinct ways she sees artists approach their marketing, and reframes marketing as something bigger than self-promotion. If you've ever built a plan and abandoned it by week two, this episode is the reset you need.
Alyson reveals:
Why routines stick when spreadsheets don't
The three profiles most artists fall into — and why even the best one isn't ideal
What marketing actually includes beyond self-promotion
The foundation work that makes promotion pay off
Why 30% more structure is enough to count as a win
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