This monthly review keeps your art business honest (279)

In this episode of The Art Biz, host Alyson Stanfield explains why she won't tell an artist how to fix slumping sales until she knows their goals and their numbers.

She names the fears that keep artists from looking at their data, then lays out a simple monthly or quarterly check-in.

It covers the high-level numbers worth tracking, from revenue and email to website traffic, and how to get curious about what they reveal.

Alyson shares:

• Why she refuses to prescribe a fix before knowing what an artist wants
• The fears that keep artists ignoring their numbers until tax time
• Why even good numbers can be scary
• How often to check your numbers, based on how active your business is
• The two numbers she asks about first when sales are down
• Why tracking too much isn't helpful

Read the companion post and watch the video

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