Andy Ostcliffe is the Chief at Chiefly, where they’re experts on the Charity Retail Sector and pre-loved sales across product categories. Previously Andy co-created and led two of the world’s largest charity online retailers – Oxfam and British Heart Foundation.
Andy joins Chloe for a What Would You Do? episode, exploring what today's Head of eCommerce should do if their fashion brand wants to enter the growing pre-loved market. Together, they unpack the operational, commercial, and regulatory challenges, and discuss how brands can build a strategy that works for both customers and the business.
Hit PLAY to hear:
- Why launching a pre-loved store is much harder than it looks 👀
- The surprising reason Marks & Spencer chose eBay over building its own resale platform
- How AI could make fashion resale dramatically more profitable 🤖
- The regulations coming for fashion brands—and why you should prepare now
- What really happens to clothes after you donate them (it's not what most people think)
- Why live shopping is becoming one of the hottest opportunities in eCommerce 📱
Key timestamps to dive straight in:
[04:38] Retailers and preloved fashion trends
[06:28] Challenges in retail logistics
[09:35] Economic challenges for PLC retailers
[13:03] Impact of Secondhand Sales
[16:55] UK charity shops and new regulations
[21:16] Impact of Online Resale on Charities
[23:29] Ghana's role in pre-loved fashion
[29:29] Pricing and stock rotation strategies
[31:00] Retail strategy for preloved fashion
[35:31] Listen to Andy’s Top Tips!
Full episode notes here: https://ecmp.info/605
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