Tariq Kazemi is the co-founder and CEO at BLD BRO, a British skincare brand championing “bald confidence”. Founded in 2021, they did £3.5million last year and are growing fast via their Shopify store & Amazon.
In this episode, Tariq shares how BLD BRO grew from a small Instagram community into a multi-million-pound eCommerce brand. He reveals the practical decisions behind that growth, including their Amazon launch, lean SKU strategy, in-house fulfilment, and why they outsource specialist marketing expertise instead of trying to do everything themselves.
Hit PLAY to hear:
- 🚀 How BLD BRO grew from250 Instagram followers to £3.5M in sales
- 🛒 Why Amazon became a third of UK revenue within months of launch
- 📦 The 5-SKU strategy that keeps growth simple and profitable
- 💡 Why they rejected Kickstarter despite already having a community
- 🧠 The founder mindset shift: “We’re not eCommerce experts”
- 🏭 The surprising reason they insist on keeping fulfilment in-house in Birmingham
Key timestamps to dive straight in:
[05:41] Early funding and avoiding crowdfunding
[09:45] Keeping product line focused
[10:59] Managing product diversity and packaging
[16:41] Building an eCommerce team
[17:43] Optimizing website conversion strategies
[23:00] Starting the hair loss journey
[25:58] Listen to Tariq’s Top Tips!
Full episode notes here: https://ecmp.info/610
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