Douglas Holm is the Head of Online at Myrqvist, sellers and designers of quality, classic men’s shoes. Founded in 2016 they now sell online via their Shopify store and 4 stores in Sweden, Norway, New York and London, and a select group of partner stores. Turnover is now at €10 million a year.
In this episode, Douglas reveals how Myrqvist has built a lean, high-performing eCommerce operation that punches well above its weight. From AI-driven automation and product data optimisation to international growth and in-house marketing, he shares practical insights for any brand looking to scale smarter.
Hit PLAY to hear:
- 🚀 How Myrqvist built a €10M brand with just 8 people at head office
- 🤖 The AI automations saving hours every week across customer service and operations
- 📈 Why improving product data is boosting SEO, AI search, and customer experience at the same time
- 🔍 How Myrqvist is already winning traffic from ChatGPT and other AI search tools
- 💡 The simple framework Douglas uses to decide what to automate next
- 🎯 Why keeping Meta ads in-house gives Myrqvist a major competitive advantage
Key timestamps to dive straight in:
[06:13] Offering premium-quality shoes affordably
[09:37] Leveraging AI to optimize operations
[11:36] Improving AI for site search
[14:38] Competing with heritage shoe brands
[18:41] Exploring AI for product design
[22:32] Benefits of in-house content production
[24:07] Listen to Douglas’s Top Tips!
Full episode notes here: https://ecmp.info/602
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