Kresse Wesling CBE is the co-founder at Elvis and Kresse, the designers, manufacturers, and sellers of their range of sustainable and ethically produced luxury accessories and homewares. Founded in 2005 to rescue London’s decommissioned fire-hose, they now sell via their Shopify site and wholesale. They donate 50% of their profits to charity – and have donated nearly £500,000 to date, AND saved over 315 tonnes of materials from landfill.
Since joining us four years ago, Kresse and her team have taken their mission to a whole new level. In this conversation, she shares how they're building a regenerative business that restores ecosystems, creates new revenue streams, and challenges traditional thinking about growth, sustainability, and long-term success.
Hit PLAY to hear:
- 🌱 How Elvis & Kresse turned a sustainability mission into a regenerative business model
- 🍷 Why they spent 5 years building a vineyard before earning a single penny from it
- ♻️ The surprising checklist they use before launching products from new waste streams
- 🚀 How purpose-driven brands can create growth opportunities competitors miss
- 📈 Kresse's advice for finding a marketing agency that actually delivers results
- 💡 Why "a business is just a group of people and a series of decisions" could change how you think about growth forever
Key timestamps to dive straight in:
[04:06] Sustainability goals on the farm
[09:14] Embracing regenerative farming practices
[10:48] Criteria for choosing projects
[13:46] Concerns about microplastic pollution
[16:10] Corporate responsibility and transparency
[19:34] Wine production practices and additives
[24:07] Struggling with rapid changes
[28:28] Listen to Kresse’s Top Tips!
Full episode notes here: https://ecmp.info/601
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