From Crisis to Competitive Advantage with Fred Crosetto at AMMEX and iSupport Worldwide

Most leaders wait for the data to be obvious before they act.

In this episode, Fred Crosetto, Founder and Chairman at AMMEX and Founder of iSupport Worldwide, talks about acting before anyone else is even paying attention. He built his business across three decades, navigated the chaos of COVID from both sides of the world, and came out stronger on every front. We unpack how he saw the pandemic coming before the US did, why he replaced his entire C-suite two years before COVID hit, and what it really means to run your own race in business and in life.

Key Takeaways:

00:00 Introduction

03:00 A book on megatrends sent Fred to Asia at 23

06:40 How Fred built AMMEX by calling every dentist he could find

15:16 Being in China first gave AMMEX an unfair advantage

21:40 Replacing the entire C-suite two years before COVID

23:09 Pressure testing remote work six weeks before the world shut down

28:01 Glove communism and whale hunting: how they won the pandemic

46:15 The one question every founder must answer before stepping back

50:13 The biggest mistake Fred made as a founder

58:22 Competing in the cross-country skiing world championships at 61

Resources Mentioned:

AMMEX Group Website 

https://www.ammex.com/

iSupport Worldwide Website 

https://isupportworldwide.com/

#MakeBIGHappen #CEOCoaching #Leadership #Entrepreneurship #BusinessGrowth