What if the biggest thing holding your practice back isn't marketing... but your business model?

In this episode of The Chiropractic Philanthropist, Dr. Ed Osburn sits down with entrepreneur, author, and healthcare innovator Dr. Cory Frogley for a powerful conversation about the future of chiropractic practice.

From building one of Utah's largest holistic healthcare practices to creating technology platforms used by thousands of chiropractors, Dr. Frogley shares the lessons that transformed burnout into freedom.

Together they explore why most chiropractors remain stuck, how data is becoming the most valuable asset inside every practice, and why artificial intelligence isn't something to fear—but something every chiropractor must learn to leverage.

If you're looking to create a more profitable, scalable, and purpose-driven practice while preparing for the next decade of healthcare, this is an episode you won't want to miss.

In This Episode You'll Discover:
  • Dr. Frogley's incredible family story and why he calls himself a "chiropractic miracle."
  • The burnout that nearly ended his clinical career—and what changed everything.
  • The Five Freedoms Framework for building a practice that creates wealth and time freedom.
  • Why collecting data is becoming one of the most important competitive advantages for chiropractors.
  • How AI is transforming marketing, patient communication, practice management, and clinical workflows.
  • Why chiropractors won't be replaced by AI—but those who ignore it may struggle to compete.
  • The importance of becoming known for a protocol instead of simply being known as a provider.
  • Practical ways AI can increase efficiency without replacing the human connection.
  • How future EHR systems will use AI to validate chiropractic outcomes at scale.
  • Advice for chiropractors who want to embrace technology without becoming overwhelmed.
Memorable Quotes

"AI won't replace chiropractors. Chiropractors using AI will replace chiropractors who don't."

"You can't improve what you don't measure."

"Patients should come because they want your protocol—not because they only want you."

"Doing the right things in the wrong order is still wrong."

Resources Mentioned Sponsors

A special thank you to our valued partners for supporting chiropractic education and helping make The Chiropractic Philanthropist possible:

  • Care2Grow Consulting
  • CLA (Chiropractic Leadership Alliance)
  • KonnectMD
  • Money Ripples with Chris Miles
Connect with The Chiropractic Philanthropist

Website:
https://thechiropracticphilanthropist.com

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