The Listing Launch: How the First 14 Days Decide Your Listing

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Your seller signs the listing agreement and asks, "Great, so when does it go on Zillow?" Most agents answer with a date: photos Tuesday, live Thursday, fingers crossed. Here's the truth: the best listings don't just go live, they launch. The buzz gets built before the home hits the market, and the first 14 days can decide how the whole listing goes.

In this episode, Tim and Julie share what really sells a listing, and how to launch it so your seller feels taken care of from day one.

You'll learn: • Why more exposure doesn't sell a house faster or for more, and why you still market a listing • The test to run on your next listing, and why price beats location and condition every time • Why pricing skill matters more than ever, with expired listings piling up • What eXp's coming-soon listings in RealScout and the new Open Real Estate platform mean for your sellers • Why private, off-MLS listings put the burden on the seller • Your 14-day launch, the 180-day seller communication plan, and how an AI seller specialist keeps every seller informed • Listener question: what if you love your human transaction coordinator?

Spoil your sellers with communication, especially going into the holidays.

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Opinions are my own and not the views of eXp Realty.