New Construction vs. Resale: How to Run the Real Cost Comparison for Your Buyers

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Is new construction really cheaper? Tim and Julie show how to compare new and resale apples to apples, why most buyers really choose new construction for the payment, what builders are offering right now, how flex cash works and how resale sellers can offer their own version with concessions, how new build reps become a steady referral source, and a listener question about a builder refusing to pay the buyer's agent. Premier Coaching: PremierCoaching.com. Free newsletter: HarrisRealEstateDaily.com.

Chapters 0:00 "The new homes are cheaper. Why buy used?" 0:55 Today's three segments 1:06 Why new construction can be a game changer 3:06 Apples to apples: location, size and materials 4:31 Why buyers really choose new: the payment 5:38 The payment script for buyers 6:57 Headline: 65% of builders are offering incentives 7:42 What builders are offering right now 9:15 Inflation, appreciation and the payment 11:13 Resale can do what the builders do 12:39 What is flex cash? 13:25 Flex cash on a resale listing: seller concessions 14:49 Find the builder's lender and match the deal 15:28 Making money: new build reps are referral sources 17:14 Buyer and listing referrals from builder traffic 19:18 Listener question: the builder won't pay me 21:10 The commission check you didn't know was coming 21:43 The big takeaway

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