Does Cola Wars match your taste? :https://crdbrd.app/hub/game/682109fe-a66d-402c-a141-f4f9cf13c2d6

Matthew Meeple took his first game to Gen Con, put six people on it at once, and found out mid-demo that it literally could not be won. He raised $476,000 on it anyway. He's the founder of One More Turn Games — publisher of ⚔️ ASCENDANCY and the upcoming 🥤 COLA WARS — and he quit his job to do all of it.

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🎙️ IN THIS EPISODE:

🎲 A working cardboard vending machine that rolls your dice — no batteries, just a wooden dowel

📦 The box fight: hundreds of backers arguing over a retro 1985 box nobody can fit in a Kallax

😰 The delay email he was "terrified" to send — and why the replies changed how he runs campaigns

🕹️ "We actually can't win the game" — the Gen Con demo that sent ASCENDANCY back to the drawing board

🥤 How he saw an 80s nostalgia game in Cameron Fleming's prototype from the title alone

🧠 Two battlefields — "mind share" in the consumer's head, "shelf share" in the aisles of Thirst City

💼 Hire executives, fire them for the salary savings, and send interns to file TPS reports

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🔗 LINKS

🥤 Cola Wars on Gamefound

▶ https://gamefound.com/en/projects/onemoreturngames/cola-wars

🎮 One More Turn Games

▶ https://onemoreturngames.com/pages/cola-wars

📺 One More Turn Games on YouTube

▶ https://www.youtube.com/channel/UCMpadGN6IfX_gt5WhTFdytg

❤️ Support My Work — Join Cardboard

▶ https://crdbrd.app/

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🎧 TOO LONG TO WATCH? THIS IS NOW A PODCAST!

🍎 Apple Podcasts: https://podcasts.apple.com/us/podcast/the-board-game-secret-show/id6785378165

🟢 Spotify: https://open.spotify.com/show/033GRnTDINaxqcoJksaCl4

🔵 Amazon Music: https://music.amazon.com/podcasts/01414914-23bd-4f4c-a29f-50daa231f364

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⏱️ CHAPTERS

00:00 - Cold open

00:40 - Who is Matthew Meeple?

01:59 - He quit his job to go all-in on One More Turn Games

03:41 - ASCENDANCY funded fast - would he do it again?

07:15 - Why his FIRST game was a huge asymmetric 4X

08:33 - What the first campaign actually taught him

12:00 - Never missing an update - ethics or compulsion?

13:48 - The box fight: retro and unstorable, or shelf-friendly?

18:33 - Will COLA WARS go retail?

20:35 - The update he was terrified to send

22:51 - Is crowdfunding oversaturated?

31:35 - The crazy vending machine dice tower

34:23 - Publisher trust, and the CMON problem

39:15 - Why he switched from Kickstarter to Gamefound

41:09 - The Gen Con demo where nobody could win the game

50:42 - Cutting the scope to actually ship

1:00:23 - ASCENDANCY is going digital

1:01:33 - The crafting game he still wants to make

1:03:45 - Finding Cameron Fleming at Gen Con

1:07:33 - What 20 years in advertising brought to the mechanics

1:09:53 - Shelf space: fast food to fine dining

1:12:48 - How a cardboard vending machine rolls dice

1:14:30 - Market research: buying your way out of bad luck

1:20:59 - Why your mind share halves every year

1:23:20 - Vice presidents, and the Ari Gold problem

1:25:31 - Hiring executives - and interns who ruin everything

1:32:11 - What is in store for the campaign

#cardboard #bgss #colawars

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