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Sweet Legacy: How Malaysia's Iconic Rose Syrup Brand Stayed on Our Tables for 40 years

Dela

If you have ever made a glass of rose syrup at home in Malaysia, there is a strong chance the bottle featured a slanting yellow label with a rose flower on it. That iconic bottle comes from Teluk Intan, Perak, produced by Ameen Products. Founded in 1982 by Hj Amanulla Khan, the company was born out of a stark realisation that there were no Muslim-owned syrup producers in Malaysia. Starting from his home to serve neighbours, he steadily expanded the operation to supply wholesalers, retailers, and eventually major supermarkets across Peninsular Malaysia.

Today, Ameen Products is run by his son Mohammed Irfan Amanulla Khan, and operates at a massive scale, supplying major food and beverage chains like Chatime, Kenny Rogers, The Chicken Rice Shop, and Big Apple. The business has also established a robust international footprint, exporting to markets including Singapore, Fiji, Bahrain, Saudi Arabia, and the UAE. 

Irfan joins us to discuss the commercial realities of carrying his father's business across four decades. We break down the complex economics of Malaysian cordial manufacturing, explore the strategic push into the functional beverage market with their new Nutrasip line, and reveal the ambitious plans for a brand new manufacturing facility that will power the next forty years of Ameen Products.

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