What began with a single stand-up comedy show at Zouk KL’s Velvet Underground in 2009 has expanded into a regional live entertainment force, selling over 500,000 tickets, hosting 350 global talents, and touring across 30 cities.

Co-Founder and CEO Rizal Kamal joins BFM’s Open for Business to unpack LOL Asia’s 17-year journey, the brutal economics of the live events trade, and why he’s pushing past the transactional promoter trap to build a scalable, asset-owning intellectual property (IP) engine.

He breaks down how the company is capitalizing on shifting post-pandemic consumer behaviors, where traditional clubbing and alcohol consumption are in decline, and audiences demand high-value, sober live experiences like their new wellness concept, Thrive Play. 

Rizal also details his asset-light regional expansion across Australia and Southeast Asia, how AI acts as a "genius partner" for rapid event prototyping, and why he is working with a 60-association coalition to abolish Malaysia's British era entertainment tax.

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