In this episode, Emma Stratton explores why so many tech companies end up with “naming debt” after giving every product its own unique, branded name. She explains why naming gets emotional, why clever names often create extra work for buyers, and why descriptive names usually make a product portfolio clearer, simpler, and easier to navigate.
If your product menu is starting to feel like a word salad, this episode will help you rethink your naming approach. Tune in as Emma shares why simple, descriptive product names can build more clarity for buyers and more flexibility for your marketing team.
In this episode:
(00:00) Intro
(02:11) What naming debt looks like
(03:58) Why naming gets so emotional
(05:47) What makes descriptive names work better
(09:06) How clear product names help buyers
(12:02) Why naming needs a system
(13:54) Three reasons to keep names simple
(17:15) How product names compete with your brand
If you're ready to elevate your messaging and make it impossible for your audience to ignore, subscribe now and start writing better messaging today!
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