Great messaging needs more than a strong idea. It needs leadership and marketing to be aligned on what the company wants to say and why.
In this episode, Emma Stratton chats withAmanda Yoho, President and CEO at Proformex, about messaging through the lens of leadership and how marketers can work more effectively with executives throughout the process. Amanda shares what may be driving leadership feedback, why CEOs sometimes push for certain language or changes, and how understanding the context behind those decisions can help marketers build stronger alignment.
The conversation explores when to bring leadership into the messaging process, how to clarify what kind of feedback is actually needed, and why executives need to recognize the weight their comments can carry. Amanda also shares lessons from her own experience working with marketing teams and what both sides can do to avoid late-stage changes and unnecessary rounds of revisions.
If you’ve ever struggled to get leadership on board with messaging or keep marketing and executives aligned throughout the process, this episode offers a practical look at how both sides can work together more effectively.
In this episode:
(00:00) Intro
(02:28) Amanda’s personal vendetta against buzzwords
(03:46) Translating technical complexity into simple messaging
(06:08) The “actionable insights” buzzword everyone overuses
(08:19) Getting leadership on board with jargon-free messaging
(11:49) Why CEOs and marketing teams clash on feedback timing
(15:03) The weight of a CEO’s offhand comment
(16:17) Bringing leadership into the process early vs. late
(18:49) The “One Thing” LinkedIn campaign that won a client
(22:11) Shifting market perception with a bold product launch
If you're ready to elevate your messaging and make it impossible for your audience to ignore, subscribe now and start writing better messaging today!
Connect with Amanda Yoho: https://www.linkedin.com/in/amanda-yoho/
Learn about Proformex: https://proformex.com/
Connect with Emma: https://www.linkedin.com/in/emma-stratton-punchy/
Learn about Punchy: https://punchy.co/about/
Produced in partnership with Share Your Genius: https://shareyourgenius.com/
