Marketers are smart, creative people, but when deadlines loom and content demands stack up, it is easy to fall into a writing rut. All too often, we slip into a reflex of typing out stiff, jargony, corporate-y language that we would never actually say out loud in real life.
In this episode, Emma Stratton shares how to break out of habitual writing traps and introduces her favorite exercise of all time: “Say it like you would at the barbecue.” She explains how to use this simple prompt to loosen up stiff B2B copy, tackles the misconception that clear copy requires "dumbing down" technical terms, and shares her three-question rubric to help you confidently navigate jargon.
If you’ve ever looked at a draft and felt like it was missing that human spark, this episode will show you how to trust your own natural, conversational voice to write clearer messaging faster.
In this episode:
(0:00) Intro
(01:02) Why messaging feels so hard
(03:50) Why your spoken words are better than your drafts
(06:35) How to use the “barbecue test” for clearer copy
(08:35) Real examples of corporate jargon vs. plain English
(12:46) How to write for technical audiences without dumbing it down
(18:19) Trusting your intuition to build better messaging
If you're ready to elevate your messaging and make it impossible for your audience to ignore, subscribe now and start writing better messaging today!
Connect with Emma: https://www.linkedin.com/in/emma-stratton-punchy/
Learn about Punchy: https://punchy.co/about/
Produced in partnership with Share Your Genius: https://shareyourgenius.com/
