EP23 —The Reputation-Driven CMO: Doug Zarkin on Winning Consumer Trust in the AI Era

How do brands earn consumer trust when AI is changing the way people discover businesses?

Doug Zarkin, CMO and author of Moving Your Brand Out of the Friend Zone, joins Dave to discuss why reputation, customer feedback, and brand experience matter more than ever. They explore how AI is influencing consumer discovery, how marketers can use AI to work smarter, why meaningful KPIs matter more than endless dashboards, and when to build versus buy technology. Doug also shares his approach to making every customer feel like the only customer and why human connection remains essential in an increasingly AI-driven world.

Looking for a good read? Find Doug’s book here

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