AI is changing the way customers discover brands and make purchasing decisions.
Amanda Cole, CMO at Bloomreach, joins Dave Lehman to discuss how AI agents are reshaping customer discovery, why reviews and external brand perception matter more than ever, and how marketers can prepare their websites and digital experiences for an agentic world. They also explore AI-driven personalization, evolving marketing team structures, and how to scale AI without creating unnecessary complexity.
Subscribe to The Agentic CMO for more conversations with marketing and business leaders exploring how AI is changing the way organizations operate, serve customers, and grow.
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