Kelly Hopping, CMO at 6sense, joins Dave to explore how AI is forcing B2B marketers to rethink the way they approach growth. From the limitations of pipeline-focused measurement to the rise of AI-driven buying journeys, Kelly shares why marketers need to rethink where they invest, what they automate, and how they structure their teams. She also gets into how 6sense is using AI internally, where automation creates real leverage, and why strategy and human judgment still matter.
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