Cliff Simon, CEO & Founder of Polaris Ops, walks Andy and Noah through structuring GTM engineering across the full lead-to-cash cycle. From uncovering six months of AI Apex slop in a client's Salesforce org to crafting custom signal plays that outperform off-the-shelf data, Cliff shares what he's learned across 20+ engagements in 14 months.


Topics discussed:

  • Build versus buy decisions for GTM engineering projects

  • Total cost of ownership for AI-built GTM systems

  • Structuring context layers with knowledge graphs and memory

  • Positioning GTM engineers inside centralized RevOps teams

  • Cleaning up AI-generated Apex slop in Salesforce instances

  • Crafting custom signals that outperform commodity data vendors

  • Running five go-to-market plays that reinforce each other

  • Micro SaaS as a future path for GTM engineers

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