Philip Cooper, Chief Customer Officer, Agentforce Sales at Salesforce, explains how the CRM is being rebuilt around agents, ambient data capture, and headless architecture. With the Momentum acquisition powering a self-driving CRM and MCP exposure decoupling sellers from the UI, Philip lays out what happens when the system of record starts updating itself.

Philip walks Noah and Andy through why the semantic layer still matters for consistent definitions, how Slack is becoming the bidirectional system of work where sellers forecast and invoke agents, and how revenue leaders can delegate business outcomes to orchestrated agent workflows.

Topics discussed:

  • Positioning Agentforce as a horizontal capability layer across clouds

  • Auto-updating CRM through Momentum's conversation capture

  • Exposing Salesforce headlessly through MCP for agent integration

  • Using memory fragments to surface undiscovered deal insights

  • Layering a semantic layer on unstructured data for consistent KPIs

  • Turning Slack into a bidirectional system of work with CRM

  • Orchestrating revenue outcomes by delegating to multi-agent workflows

  • Shifting the build vs. buy calculus with opinionated agent deployment

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