Most people grind for years and wonder why nothing's clicking. Renato did too — until he stopped chasing the wrong vehicles and started stacking the right skills.
From scooping ice cream at $9/hour to selling a multi-million dollar beauty marketing agency at 29, Renato breaks down the decade-long journey that most people never see behind the highlight reel.
🎯 WHAT YOU'LL LEARN: → How Renato went from $0 to $100K/month in 7 months after 4 years of grinding → Why picking one niche (and committing) changed everything → How he built a done-for-you client success system that made his business sellable → The ascension model that converted 22% of clients into high-ticket upgrades → Why the best salespeople should attach to a founder instead of going solo → How to build a business with 45% margins that buyers actually want
💰 KEY NUMBERS:
Month 1: $9K cash / $3.9K ad spend
Month 3: $83K cash / $12K ad spend (7X ROAS)
Month 7: $118K — first $100K month
Active clients at sale: ~190/month out of 1,500 total sold
Sale multiple: 3.14X EBITDA
Sale structure: 90% cash upfront
🔑 BIGGEST LESSON: "It's completely fine to fail — as long as you continue going. The skills compound. You just don't see it until they do."
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