A few years ago, I was complaining to my buddy Justin that I needed a place to actually hang out with PMMs — somewhere I could just be myself and not perform for the algorithm. He told me I had to check out this thing his pal Tamara was building. It was called PMM Camp.
I knew it was for me the second I saw the brand was literally based on camp. Bonus points: it was for PMMs who actually wanted to become better leaders, not just faster at their current job.
Fast forward to this past spring — I'm a PMM Camp cabin leader now, and I'm loving it. But I'm building out Season 1 of this podcast and I'm staring at a gap: I haven't covered launch goals yet. How do you actually set them? How do you think about them? Most PMMs I know just... guess.
Then Tamara drops this perfectly timed post on this exact topic. The timing was too good to pass up. So we grabbed a few minutes and recorded this episode in glorious 1080P.
Here's what we got into:
Connect your launch back to the company goal (this comes first)
How to ask "why are we building this" without blowing up your PM relationship
Breaking down market assumptions and sizing the real opportunity
Bringing in sales, finance, and product to pressure-test your thinking
The KPI tree every PMM should build for their own business
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Adam OBrien. Innehållet i podden är skapat av Adam OBrien och inte av,
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