What Comes After a $275 Million Brand? Drybar Founder Alli Webb on Messy

What do you do after building one of the most iconic beauty brands in the world?

If you're Alli Webb, you start over.

In this episode, Cris Gordon sits down with the founder of Drybar and Messy to unpack what really changed between building a $275 million business and launching a brand in today's creator-first world. They discuss why authenticity is becoming every brand's biggest advantage, what founders get wrong about building community, the lessons Alli carried from Drybar (and the ones she left behind), and why embracing the messy middle might be the smartest business move you can make.

Whether you're building a business, growing a personal brand, or looking for your next big chapter, this conversation is packed with honest insights, practical advice, and the behind-the-scenes stories you won't hear anywhere else.

New podcast episodes drop every other Wednesday, hosted by Cris Gordon, Head of Beauty at MMC.  

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