In today’s episode, Cris sits down with Olga Fleming, CEO of MMC, the communications agency helping brands earn a place in consumers' everyday lives. Olga shares why the strongest brands go beyond awareness and create meaningful rituals, becoming products and services people rely on daily. When a brand successfully integrates into someone’s routine, it transforms customers into true advocates.
Together, Cris and Olga explore what it takes to deeply understand your audience, identify unmet needs, and build messaging that resonates on a human level. They unpack the habits that set successful founders apart, the mistakes that hold brands back, and how AI can be leveraged as an analytical tool without sacrificing the creativity and emotion that make brands memorable
Whether you’re a PR professional, marketer, founder, or simply fascinated by the art and science of brand building, this conversation is packed with candid insights and practical takeaways. Grab a notebook, settle in, and get ready for a masterclass in creating brands that people truly believe in and advocate for.
New podcast episodes drop every Wednesday, hosted by Cris Gordon, Head of Beauty at MMC.
Podden och tillhörande omslagsbild på den här sidan tillhör
Brandidly Speaking. Innehållet i podden är skapat av Brandidly Speaking och inte av,
eller tillsammans med, Poddtoppen.
