Why 95% of AI Projects Fail and What Nike's Former VP of Marketing Data Did Differently

In this episode of the AI Marketing Pioneers podcast, Seijin Jung interviews Linda Serita, former VP of Marketing Data at Nike. They discuss the shift from AI automation to true AI transformation, the importance of data as a strategic asset, and how to empower marketers with data and AI. Linda shares her experiences with the Sneakers app, the challenges of AI adoption in enterprises, and the need for critical thinking in the next generation of marketers.

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Timestamps

00:00 – Why Data Shouldn’t Be Your Strategy

07:15 – Scaling the Sneakers App with AI & Machine Learning

10:32 – Reducing Forecast Error by 44% with AI

21:41 – 70% of AI Success Is People & Process

31:14 – AI Decision Engines vs Traditional A/B Testing

39:07 – AI Automation vs AI Transformation Explained

41:50 – Why AI Efficiency Alone Isn’t a Competitive Advantage