In this episode of AI Marketing Pioneers, Melissa Rosenthal, co-founder of OutLever, challenges the hype around AI adoption and makes the case for a more human-first approach to modern marketing. Discover why enterprise marketing teams are slower to adopt AI than the headlines suggest, how account-based media is replacing broken go-to-market playbooks, and why the brands that win will be the ones that compound trust and not content.

AI Marketing Pioneers - Spotify: https://open.spotify.com/show/0M4PNG3Pp92VWSBvJ8Vdqh?si=DRzuVzU6SbW-ywNPwUwjZw

AI Marketing Pioneers - Apple Podcast: https://podcasts.apple.com/us/podcast/ai-marketing-pioneers/id1870690211

Melissa Rosenthal’s LinkedIn: https://www.linkedin.com/in/melissarosenthal5/

Seijin Jung’s LinkedIn: https://www.linkedin.com/in/seijinjung/

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Helena - Autonomous AI Marketer: https://agent.enrichlabs.ai/

Learn More: https://enrichlabs.ai/

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Timestamps

0:00 - Why the Best Marketers Are Obsessed With Starting Conversations

2:36 - How BuzzFeed Cracked the Code on Viral Content

7:52 - What a Super Bowl Ad Taught Us About Compounding Brand Awareness

11:42 - Why AI Adoption in Marketing Is Slower Than Everyone Claims

21:33 - How to Turn Your Brand Into the Number One News Source in Your Industry

27:28 - Why Automating Your Marketing Will Kill Your Brand

42:51 - How to Future-Proof Your Marketing Career in the Age of AI


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