In the ever-evolving landscape of marketing, AI has emerged as a powerful tool that redefines how brands connect with consumers. In a recent episode of AI Marketing Pioneers, we had the privilege of speaking with Samuel Attianeze Barreto, a marketing strategist at Puma, who shared invaluable insights into leveraging AI for an impactful campaign centered around the legendary soccer player Eusébio.


Samuel Barreto’s LinkedIn: https://www.linkedin.com/in/s-barreto/

Seijin Jung’s LinkedIn: https://www.linkedin.com/in/seijinjung/

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Timestamps

00:00 – “To Be Interesting, Be Interested” (Mindset for AI Marketing)

01:27 – Puma’s Fully AI-Generated Campaign That Sold Out in 10 Hours

06:23 – Why Puma Chose AI Over Traditional Production

13:21 – The Goal: Making People Question If It Was Real

22:32 – Campaign Results: Sold Out, Massive Engagement & Global Impact

25:01 – Cutting Production Costs by ⅔ With AI

37:47 – Advice for Marketers: Curiosity, Comfort Zones & Empathy

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