Legora co-founder and CEO Max Junestrand joins Pigment co-CEO Eléonore Crespo to discuss how Legora built a legal AI platform that lawyers actually trust – and what it took to grow from a single Stockholm law firm to clients across more than 40 markets.
Among other topics, Max explains why arriving second in legal AI became a structural advantage, how Legora turns each new market entry into a repeatable motion, and what the shift from associates to partners using agents signals about where enterprise AI is headed. He shares what Legora looks for when hiring, how he thinks about running fast in an enterprise setting, and why the biggest mistake European founders make has nothing to do with the product.
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