Perspectives
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James Cadwallader (Profound): This is how to rank in AI search

Perspectives
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James Cadwallader, founder and CEO of Profound, joins Pigment co-CEO Eléonore Crespo to discuss how brands can stay visible as AI search becomes the default interface for information retrieval.


James explains why web-connected LLMs made answer engine optimization (AEO) inevitable, what “generative UI” means for the future of search, and which practical tactics are driving results today, including FAQs that can increase citations by 20%.


He also shares how teams can measure ROI when buyers don’t click and why one outdated third-party article can shape what AI says about your brand.


Read the key takeaways here: https://www.pigment.com/perspectives-podcast/profound-james-cadwallader-how-to-win-visibility-in-ai-search

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