Josh Puckett went goblin mode for four weeks to ship Interface Craft — a course where you pick a library card, sign your name on it, and insert it into a web interface that unlocks everything behind it.
He's been designing for close to 20 years. Dropbox. Wealthfront. He's mentored and placed hundreds of designers through Upper Study. He invests into early-stage tools companies through Combine VC.
We talk phantom competency, uncommon care, why a chef who cooks one new dish a week should probably find a different career, and whether "AI native" is a real skill or just the new "mobile designer."
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CHAPTERS: 00:00 - "You have to demonstrate high slope" 00:14 - Who is Josh Puckett 01:53 - Coming out of the Interface Craft launch 04:03 - Goblin mode & going dark to build 04:45 - The Wealthfront chapter: 4-person design team 05:49 - Has design actually changed? 08:22 - Phantom competency & AI as apprenticeship 09:34 - LLMs as tutors: where they help, where they miss 11:20 - What are you telling designers right now? 12:32 - Uncommon effort vs. uncommon taste 16:19 - Discovery has changed: social as a portfolio 19:18 - "AI native" is just the new "mobile designer" 21:50 - High slope: what it looks like 24:10 - The playground pattern 25:47 - What to do with the anxiety 29:31 - Uncommon care: just give a shit 31:44 - Shot selection: where to invest your time 35:31 - What multi-perspective gives you 37:30 - Product design is not art 38:42 - Why designers are the least happy with AI 39:52 - One post away from changing your life
ABOUT STATE OF PLAY Host Tommy Geoco discovers what fuels the internet's most interesting designers and builders.
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