Joe sat at the Adobe Summit in Las Vegas with Patrick Brown, VP of Marketing at Adobe, to discuss the pervasive issue of "change fatigue", emphasising its impact on team management across various company sizes. Patrick shares important leadership insights on how to navigate this common experience, highlighting its relevance to effective management. This business podcast segment offers valuable perspectives for anyone interested in leadership skills and the challenges of organisational change.
He also shares how Adobe approaches change from the inside, why the specificity of your solution signals your level of understanding, and how to find the bedrock of first principles when everything else feels fluid.
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Key topics include:
Why change fatigue is real and what leaders can do about it
How Adobe's customer zero model shapes internal product and marketing decisions
Using the DMAIC process to scale what works instead of running in every direction
Why AI search traffic collapsed and how marketers are now thinking about it differently
The access and encouragement finding behind AI adoption rates in teams
Finding first principles that stay constant when the tools and tactics keep shifting
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Timestamps:
00:00 - Introduction
01:22 - Quickfire round
02:20 - Delegate sooner
04:37 - AI adoption cycles
07:05 - Customer zero at Adobe
09:00 - Stages of AI adoption
12:22 - Change fatigue
15:10 - Tech industry vs traditional
17:08 - Case study scenario
19:26 - Closing thoughts
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Big thanks to Weglot for sponsoring this episode: https://www.weglot.com/t/lp?utm_source=Podcast&utm_medium=media&utm_campaign=TMM
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The full episode is now live on:
Spotify: https://open.spotify.com/show/0cpW4Tsm2YuKJj488cNX1s?si=f0e962b481b74c80
Apple Podcasts: https://podcasts.apple.com/gb/podcast/your-cmo-mentor/id1850910303
